40 days, 6 weeks, 194 hours. This is more or less how long I have been working as a Brand Connector here at Cafundó.  Short time hã? But for me is enough to this powerful mission that not even the powerfull Google knows how to answer: Explain what is the function of a Brand Connector!

Talking in a much more direct way, he plans, creates, and manages the contact points from brands and products with the client on the internet. Seems easy, but then comes the big differencial of the Brand Connector: interaction with passion and dedication, to have mood to try, invent and reinvent- because in this function there is no good practices manual, is your good sense and experience who works.

After so much explanation, you may  be asking yourself: what is the difference between a Brand Connector and a Community Manager? Inspired in the text I received from João M.D. de Moraes, estrategy director from Cafundó, I explain: is the strategy. This word defines the function. Besides doing everything I said, a Brand Connector should plan your actions, analyse the results, generate reports, and have strategy as basis from all the work.

Cafundó  Brand Connectors!

So, could you understand or are you more confused??